Smiles on Parade

Step into the festive world of Designer Smiles by Benton, where Dr. John Benton and Dr. Barry Benton blend the exuberant spirit of Mardi Gras with the art of creating perfect smiles. Every year, our “Smiles on Parade” campaign transforms the orthodontic experience into a celebration of Louisiana’s most famous festivity, right in the heart of our practice. Let’s kick off this vibrant celebration by exploring the roots of the Benton doctors’ connection to the Mardi Gras tradition and how it inspired the creation of our unique campaign.

Mardi Gras Spirit

Born into the vibrant festivities of New Orleans, Dr. John Benton and Dr. Barry Benton celebrate this rich culture through the “Smiles on Parade” campaign. Their education at LSU Dental School and active participation in Mardi Gras “Krewes” inspire a unique blend of professional care and festive joy. This campaign transforms the practice each year, mirroring the exuberance of Louisiana’s most cherished celebration. 

It’s this fusion of their personal history and professional dedication that makes visiting Designer Smiles an experience filled with joy and a sense of community, bridging the gap between patient care and cultural celebration. Next, let’s unfold how the “Smiles on Parade” campaign brings Mardi Gras from the streets of Louisiana to the halls of Designer Smiles by Benton.

Decking the Halls in Purple, Gold, and Green

As the calendar turns to January, Designer Smiles by Benton transitions into a vibrant celebration of Mardi Gras. Here’s how the office embraces the spirit of the season:

  • Vibrant Decorations: The entire office is decked out in Mardi Gras’s iconic purple, gold, and green, with beads and masks adorning every space, creating an atmosphere that’s both festive and welcoming.
  • Mardi Gras Tradition: Following the Louisiana tradition, Christmas decorations give way to Mardi Gras finery, symbolizing the start of the carnival season right within the walls of Designer Smiles by Benton.
  • Campaign Duration: The “Smiles on Parade” campaign begins on January 1st and continues through the end of March. This timeline honors the Mardi Gras season, adapting to the movable feast of Fat Tuesday, which can fall anywhere from February 3rd to March 9th.

Next, we’ll cover the tradition of King Cake sharing, a gesture that sweetens the relationship between Designer Smiles by Benton and its professional partners.

Smiles on Parade Campaign

King Cakes and Community Cheer

A highlight of the “Smiles on Parade” campaign is the delightful tradition of King Cake sharing, a gesture that extends the warmth of Mardi Gras to the broader community. Here’s how Designer Smiles by Benton spreads the joy:

  • Authentic King Cakes: Post-Mardi Gras, Dr. John Benton and Dr. Barry Benton bring back a truckload of authentic, freshly baked King Cakes from a renowned New Orleans bakery. These delicious treats are a slice of Louisiana tradition meant to bring people together.
  • Delivering Smiles: The Bentons and their team deliver these King Cakes to their professional partners, a sweet token of appreciation and camaraderie. It’s a way of saying thank you and sharing the festive spirit that defines their practice.
  • Cultural Connection: This tradition not only celebrates the Benton doctors’ roots but also serves as a bridge, connecting their community to the vibrant culture of Louisiana. It turns a simple visit to the orthodontist into an experience rich with cultural heritage and communal joy.

As we revel in the shared delight of King Cake, let’s look forward to the Benton’s Bayou Bash. This event marks the culmination of the Mardi Gras season at Designer Smiles by Benton, offering an open house filled with festivities, treats, and the spirit of Louisiana’s most famous holiday.

Benton’s Bayou Bash

After the Mardi Gras season officially wraps up, the celebration at Designer Smiles by Benton doesn’t end. Our practice hosts the eagerly anticipated Benton’s Bayou Bash, a post-Mardi Gras festivity that keeps the Louisiana theme alive through the end of March. Here’s a taste of what the Bayou Bash offers:

Festive Atmosphere

Upon entering, guests are greeted with a scene reminiscent of a Louisiana festival, complete with decorations that echo the Mardi Gras spirit. The practice is transformed into a vibrant bayou, inviting everyone to partake in the celebration.

Complimentary Treats

The bash features complimentary snacks and beverages, ensuring that the festive mood is accompanied by tasty delights. From savory bites to sweet treats, there’s something for everyone to enjoy.

Entertainment and Fun

Highlighting the event is a SnoBall truck serving up shaved ice treats that are a staple in Louisiana’s culinary landscape. Attendees can also look forward to a big prize raffle, adding an element of excitement to the festivities.

Parade-Ready Smiles Year-Round

At Designer Smiles by Benton, every day is a celebration, especially on the day a patient’s braces or aligners come off. This significant moment is marked with a “removal celebration,” mimicking the exuberance of a parade. Patients walk down a hallway adorned with colorful lights and music while the team cheers, making the finale of their orthodontic treatment memorable. Each patient receives a gift bag complete with Mardi Gras beads and a card declaring their smile “parade ready.” 

This tradition underscores the practice’s ethos: transforming your smile is not just a change—it’s a reason to celebrate all year long!

Smiles on Parade Campaign

Join Our Carnival of Smiles!

As we come to a close, we’re reminded that every smile we craft carries a spark of Mardi Gras joy. Dr. John Benton and Dr. Barry Benton at Designer Smiles by Benton invite you to join our vibrant community, where your smile’s transformation is celebrated with the spirit of Louisiana. Schedule your free consultation at our Oxford or Pell City offices today, and let’s start the parade toward your dazzling smile!